A Place for Mom, a senior-living referral service based at 1300 Dexter Ave. N., Suite 400, appointed Charlie Severn to vice president of brand marketing.

In the newly created role, Severn is working on a brand overhaul and a renewed focus on raising awareness about the options available in today’s senior-living industry.  

Severn is also spearheading a refreshed advertising campaign featuring spokesperson Joan Lunden. A Place for Mom will also create educational programming.

Prior to joining A Place for Mom, Severn held senior marketing positions at Expedia.com, Starbucks Coffee Co. and The Evans Group advertising agency.